The data is the difference and it most certainly is in California. There are several data points found in
the California voter file that we have made available to clients. Among them are:
1. Active/Passive voter status (manually defined)
2. Voter file emails
3. Language preference source and options
4. Place of Birth
5. Local geographies
6. Active/Passive vs. Inactive voter status
The California voter file includes a registration method column. This column indicates how the voter
registered to vote, i.e., Online via the SOS Website, DMV Motor Voter Change of Address,
Provisional ballot, etc. We use this column to determine if the voter is Active) they took direct action
to register to vote; Passive) they took indirect action to register to vote. Note: When excluding
inactive voters in the portal this will also include passive voters.
Voter File Emails
Individual-level email addresses, provided on the California voter file, are available in the portal.
Language Preference Source and Options
Languages
The California voter file records a total of 11 language choices in 'preferred language'. However, due
to consumer data that is also aggregated into the i360 database, there are a total of approximately 80
languages that are marked in the 'language preference' option.
| language name | dmi abbreviation |
| Unkown | OTH |
| English | ENG |
| Spanish | SPA |
| Hindi | HIN |
| Japanese | JPN |
| Khmer (Cambodian) | KHM |
| Korean | KOR |
| Thai | THA |
| Tagalog | TAG |
| Vietnamese | VTN |
| Chinese | CHN |
Place of Birth
Place of birth is the updated language to what was formerly know as country of origin.
Local Geographies
In the political geography tab you can find numerous local geographies. If you are unable to find the
local geography that you need please reach out to support@i-360.com.