Steps to Get Registered for Texting

What am I registering for?

We've created this guide to give you insight into the ever-changing text requirements for peer-to-peer and broadcast texting. All i360 Text customers are currently required to register their campaign/organization with The Campaign Registry (TCR) in order to send text messages. The information required in this process includes:

• Your business contact information, including physical address, EIN, industry, website, etc.
  • The EIN, Address, and Brand Name (organization/campaign name) should match what is on your EIN Letter.
• A CV Token from campaignverify.org (if applicable)
• A main point of contact
• Outlined sample text messages and description of your text campaign

By filling out this form, you are providing i360 with the necessary details for us to share with The Campaign Registry. As a result, your brand (the name of your organization/campaign) and campaign (the texting campaign you are planning) will be reviewed for approval by TCR. Additionally, your brand and campaign details will be shared and approved by our 10DLC texting providers. These providers are key to supplying phone numbers and do require applicants to comply with requirements such as including opt-in language on websites.

How can I register successfully?

Please ensure you're filling out the form after checking off these requirements. If any of these are missing, it is highly likely that our team will reach out to gather this information, or your submission may be rejected by carriers.

1. Your campaign or organization is registered with an EIN.
2. Your campaign obtains a CV Token from campaignverify.org (if applicable)
3. Your campaign or organization has a website.
4. On this website, there needs to be an opt in section where user can opt in for text messaging. In this, there needs to be a checkbox with the following information:
   1. In the opt in section there also needs to be a part that explains how to opt out. (EX: Reply STOP to opt out) and also how to receive help (EX: Reply HELP for more information or go to our website ____ for help).
   2. The opt in section should also let you know that message and data rates will apply as well as potential message frequency (EX: Opted in users may receive 2-5 text messages per month)
   3. The opt in section should also include what types of messages the user can expect (EX: ______ will be sharing information regarding voting time and dates for the upcoming election.)
   4. Needs something along the lines of "I consent to receiving text messages from the **Campaign Name** campaign" along with a link to the privacy policy AND terms and conditions.)
5. Your website has a privacy policy. 
   1. Your privacy policy should explicitly state that you do not sell user data to third parties.
   2. Your privacy policy should explicitly state that mobile opt in data will not be shared.
   3. Privacy Policy must include a disclaimer that no mobile opt-in will be shared with third parties for marketing purposes.
   4. Sample:
      1. If you sign up to receive text messages from us, we will use it to send you text message updates from [client] . We may also collect, store, and use your mobile phone number to send you other text messages from [client] . We will also collect and store other personally identifiable information, such as your name, address, phone number, mobile phone number, e-mail address, username, and/or similar information you may choose to provide to us. In addition, as noted above, we may share this information, including your mobile phone number, with our affiliates, partners, and other organizations or entities. However, text messaging originator opt-in data and consent will not be shared with any non-associated and/or non-related third-party individual, brand, or entity except for with vendors, consultants and other service providers who need access to such information to carry out work on our behalf (and who will not use such information for their own purposes).
6. You need to have a terms and conditions page with the following information:
   1. Organization Name
   2. Types of messages being sent
   3. Message frequency (how many messages per week/month you plan on generally sending)
   4. “Message and data rates may apply” disclosure
   5. Help information (To request more information, reply to our text with HELP)
   6. Stop information (To stop texts entirely, reply with STOP)
   7. Link to Privacy Policy
   8. Terms and conditions must have a direct link to your privacy policy and contain the types of messages being sent, Help information

Why do I need to register?

U.S. Mobile Network Operators (MNOs) such as T-Mobile, Verizon, and AT&T require this registration process to allow peer-to-peer and broadcast texting customers to reach their customers. The Campaign Registry was created as a database for these carriers to help prevent spamming and scams on their customers. Not registering your brand or campaign can result in fines and blockers to send texts. The benefit of registering includes increasing your message deliverability.

What can I expect out of registration?

The following is a step-by-step of what you can expect from the registration process:

1. i360 customers fill out the text registration form here.
2. Filling out this form will trigger a notification to our team to submit these details to The Campaign Registry. The customer will also receive an email to notify them that i360 received their submission.
3. Once your information has been submitted to TCR, an additional step is taken by i360 to notify our 10DLC texting providers.
4. i360 will receive a notification on the approval or rejection of your application within 3 business days.
5. i360 will notify the customer via email on the approval or rejection status of their application. If they were approved, customers may begin using i360 Text within the guidelines provided by the Texting Best Practices guide. Customers are also expected to keep their texting actions within the framework of their sample text submissions.
6. If the customer was rejected, i360 will notify the customer on the reasoning and work with them to make adjustments. i360 cannot guarantee that any customer will be approved.
7. Customers may be temporarily paused to protect customer messaging throughput if i360 detects low deliverability rates from carriers. Customers will have the ability to edit text copy mid-stream to improve carrier deliverability. In the event of a shut down, please reach out to support@i-360.com.