Steps to Get Registered for Texting

What am I registering for?

We've created this guide to give you insight into the ever-changing text requirements for peer-to-peer and broadcast texting. All i360 Text customers are currently required to register their campaign/organization with The Campaign Registry (TCR) in order to send text messages. The information required in this process includes:

  • Your business contact information, including physical address, EIN, industry, website, etc.
  • A main point of contact
  • Outlined sample text messages and description of your text campaign
  • If you are a 527 organization, a Campaign Verify Token

By filling out this form, you are providing i360 with the necessary details for us to share with The Campaign Registry. As a result, your brand (the name of your organization/campaign) and campaign (the texting campaign you are planning) will be reviewed for approval by TCR. Additionally, your brand and campaign details will be shared and approved by our 10DLC texting providers. These providers are key to supplying phone numbers and do require applicants to comply with requirements such as including opt-in language on websites.

How can I register successfully?

Please ensure you're filling out the form after checking off these requirements. If any of these are missing, it is highly likely that our team will reach out to gather this information, or your submission may be rejected by carriers.

  1. Your campaign or organization is registered with an EIN.
  2. Your campaign or organization has a website.
  3. On this website, your contact forms include a check-box to opt-in individuals to receive text messages.
  4. Your website has a privacy policy. This policy must state that opt-in data will not be shared with any 3rd party except for with vendors, consultants, and other service providers who need access to carry out work on your behalf. This information cannot be used for any 3rd party purposes.

Why do I need to register?

U.S. Mobile Network Operators (MNOs) such as T-Mobile, Verizon, and AT&T require this registration process to allow peer-to-peer and broadcast texting customers to reach their customers. The Campaign Registry was created as a database for these carriers to help prevent spamming and scams on their customers. Not registering your brand or campaign can result in fines and blockers to send texts. The benefit of registering includes increasing your message deliverability.

What can I expect out of registration?

The following is a step-by-step of what you can expect from the registration process:

  1. i360 customers fill out the text registration form here.
  2. Filling out this form will trigger a notification to our team to submit these details to The Campaign Registry. The customer will also receive an email to notify them that i360 received their submission.
  3. Once your information has been submitted to TCR, an additional step is taken by i360 to notify our 10DLC texting providers.
  4. i360 will receive a notification on the approval or rejection of your application within 3-10 business days.
  5. i360 will notify the customer via email on the approval or rejection status of their application. If they were approved, customers may begin using i360 Text within the guidelines provided by the Texting Best Practices guide. Customers are also expected to keep their texting actions within the framework of their sample text submissions.
  6. If the customer was rejected, i360 will notify the customer on the reasoning and work with them to make adjustments. i360 cannot guarantee that any customer will be approved.
  7. Customers may be temporarily paused to protect customer messaging throughput if i360 detects low deliverability rates from carriers. Customers will have the ability to edit text copy mid-stream to improve carrier deliverability. In the event of a shut down, please reach out to support@i-360.com.

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